I never expected Stag to take on such a life of its own. It was originally intended to be a small, four weight slab family for headlines only, but the art staff at Esquire keep dreaming up new directions to push it in – first a sans, then a stencil, and now a rounded version of the sans.

With a rounded typeface, the specific degree of roundness is everything. Stag Sans Round needed to retain its masculinity as it became soft and cuddly, so I knew we didn’t want to make the terminals too “sausage-like”, like they are in faces like VAG Rounded and Frankfurter, as this would cause the Black weight to become far too comical, but they had to be rounded enough to differentiate the face from the original Stag Sans. The roundness on some terminals in the original wasn’t quite as helpful in finding the correct degree of roundness as I thought it would be, because it made the terminals too soft. However, where possible, Ross and I kept this higher degree of softness on terminals that had been rounded off in the original, which helps to make this face a bit more complex and organic in its roundness than the average soft-edged sans.

Version history
V1.0 – Initial release version; 2009.12

ISO 8859-1
Latin1
Afrikaans, Albanian, Breton, Catalan, Danish, English (UK and US), Faroese, Galician, German, Icelandic, Irish (new orthography), Italian, Kurdish (The Kurdish Unified Alphabet), Latin (basic classical orthography), Leonese, Luxembourgish (basic classical orthography), Norwegian (Bokmål and Nynorsk), Occitan, Portuguese (Portuguese and Brazilian), Rhaeto-Romanic, Scottish Gaelic, Spanish, Swahili, Swedish, Walloon, Basque

ISO 8859-2
Latin2
Bosnian, Croatian, Czech, German, Hungarian, Polish, Romanian, Serbian (when in the Latin script), Slovak, Slovene, Upper Sorbian, and Lower Sorbian.

ISO 8859-3
Latin3
Esperanto, Maltese, Turkish

ISO 8859-4
Latin4
Estonian, Latvian, Lithuanian, Greenlandic, Sami

ISO 8859-9
Latin5
Turkish

ISO 8859-10
Latin6
Nordic languages

Taste Test If you purchase a single weight (or more) of this typeface, then return later to buy the complete family, we will credit you the amount of the original sale.

Schwartzco Font Software End User License Agreement

PLEASE READ THIS DOCUMENT CAREFULLY and we recommend that you keep a copy for further reference.

This End User License Agreement (the “Agreement” “EULA,” “License,” “Agreement” or “License Agreement”) is a legal agreement between you and Schwartzco, Inc. and becomes a binding contract between you and Schwartzco. This Agreement governs the terms of use the Font Software and the design of the Fonts embodied therein (collectively, “Font Software”), together with any media, printed materials, electronic documentation, updates, add-ons, artwork, web services and any other material that may be associated with the product now or in the future. This Agreement becomes effective (a) when you “ACCEPT LICENSE AGREEMENT,” or (b) if you are acquire and accept the Font Software on a Compact Disc or Digital Video Disk (CD, DVD), or © when you open the compressed electronic file in which the Font Software is contained. If you do not wish to enter into this Agreement, do not purchase, access, download and/or install or otherwise use the Font Software.
[What this paragraph means: Please read this document carefully, because you agree to its terms by installing the font software.]

1. Upon payment in full, Schwartzco will grant you a non-exclusive terminable License to the Font Software that accompanies this EULA. Use of the Font Software is limited to Personal or Internal Business Use only. For the purposes of this Agreement, “Font Software” shall be defined as the design of the Fonts together with the Font Software which, when used generates the typeface, typographic designs and, if applicable, ornaments or other designs. Personal or Internal Business Use shall mean Use of the Font Software for your customary personal or internal business purposes and, except as may otherwise permitted herein, shall not mean or include the commercial distribution or use of Font Software, the design of the fonts or artwork embodied therein or any component thereof for any commercial use or in any Commercial Product for sale whatsoever. For the purposes of this Agreement, prohibited commercial uses include, by way of example not limitation, T-shirts, third-party software, electronic devices, mugs, animation, etc. and as may be further noted below. If you are unsure whether your use is not permitted, contact Schwartzco. Your failure to contact to seek permission or the lack of a specific prohibition in this Agreement shall not be interpreted or deemed a waiver or permissible use of any kind. You hereby agree that the Font Software shall further comprise all bitmap representations of typeface and typographic designs and ornaments created by or derived from the Font Software. The Font Software shall be deemed to include any upgrades, updates, related files, permitted modifications, if any, permitted copies, and related documentation.
[What this paragraph means: “Prohibited commercial uses” means, for example, producing letter- or alphabet-themed products for sale using one of our typefaces, or products in which the type is the main visual element, such as a logo or a phrase. This is allowed with an additional licensing fee. Please contact us for information and a quote. However, a publication using any of our fonts in production would be considered a “customary internal business use”.]

2. If you are a design consultancy, advertising agency or purchasing this license for use by or on behalf of such an entity, the ultimate end user should also purchase a license appropriate for their intended use of the Font Software, if their use of the Font Software is likely to involve uses not permitted under this Agreement. The license granted herein for personal use does not extend to uses by temporary employees or independent contractors using the Font Software as their use may relate to providing professional services or for other professional uses. Under such circumstances an employer and/or the ultimate end user are also required to purchase a license appropriate for their usage.
[What this paragraph means: One company with many locations or remote workers may purchase a single license to cover all users at all locations, but a license may not be shared by mulitple companies (i.e. both a designer and his or her client), or by freelance designers working either on-site with their own equipment or working off-site.]

3. For the purposes of this Agreement, “Commercial Product” shall also mean, among other things, a user editable electronic document created by Use of the Font Software which is offered for distribution to the general public (or to some subset of the general public), in Flash type software distributed or exhibited, in gaming products or software where the extraction of the Font Software or the designs embodied therein may be extracted; or use on goods for sale as a commercial product in exchange for a separate fee or other consideration. However, a document distributed in connection with a commercial transaction in which the consideration is unrelated to such a document (for example, printed advertising, a business letter or a receipt for purchase of tangible goods such as clothing), or as other design materials distributed incidental to the purchase of goods or services, shall not be considered a Commercial Product.
[What this paragraph means: If a reader or user cannot create new content using one of our fonts in a PDF or Flash application, and the complete font is not embedded, no additional license is required. If any content will be editable or the font will be embedded in commercial software, please contact us for a license upgrade.]

4. a) Except as may be prohibited herein, you are permitted to electronically distribute a “Personal or Internal Business Use” document (that is, a document other than a Commercial Product as defined above) (i) that is in a static graphic image (for example, a “gif”) or in an embedded electronic document, and (ii) which is distributed in a format that permits only the viewing and printing (and not the editing, altering, enhancing, or modifying) of such static graphic image or embedded document. Personal or Internal Business Use shall not include any Use of the Font Software by persons that are not members of your immediate household, your authorized employees, or your authorized agents. All such household members, employees and agents shall be notified by you as to the terms and conditions of the Agreement and shall agree to be bound by it prior to use of the Font Software.
b) Use of the Font Software in sIFR (Scalable Inman Font Replacement) is permitted. However, the use of Cufón or @font-face or other forms of web embedding or web font replacement technologies, (“Font Replacement Technologies”) other than pdf as otherwise expressly permitted herein, each require the purchase of a license upgrade.
[What this paragraph means: If a reader or user cannot create new content using one of our fonts in a PDF or Flash application, and the complete font is not embedded, no additional license is required. This covers, for example, presentations to a client, websites, and downloadable or web-based online publications. If any content will be editable, please contact us for a license upgrade. Web embedding is allowed with a separate license and EULA for WOFF format fonts, a license upgrade for Cufón, and no additional charge for sIFR.]

5. Schwartzco, its successors and assigns, expressly retain all right and title in and to the Font Software together with the design of the Font embodied therein together with any trademarks used in connection therewith. Except as may be otherwise expressly permitted herein, you agree not to copy the Font Software or create derivative works based upon the design of the Font or the Font Software. You hereby agree that the design of the Font and the Font Software are the exclusive property of Schwartzco and that the unauthorized use of the design of the Font or the Font Software is an infringement of Schwartzco’s exclusive rights and causing significant monetary harm. All rights not expressly granted herein are reserved to Schwartzco. Schwartzco’s rights and remedies in the event of an infringement shall be cumulative in nature.
[What this paragraph means: This license grants you the right to use our fonts and to make a copy of the files for backup purposes, but the fonts (both the software describing the design and the design itself) belong to us. You are not allowed to give copies to your friends, family or clients, and you may not modify the fonts without written permission from us.]

6. Except as is prohibited herein, you may install and Use the Font Software on a single file server for Use on a single local area network (“LAN”) only when the Use of such Font Software is expressly for and limited to the number of total users disclosed and licensed under this Agreement, i.e., the total number of users who could use the Font Software, not the total number of users who might have access to the Font Software at any one time.
[What this paragraph means: You may install the fonts on a central server and access them from there on individual workstations, using software such as FontExplorer X™ Server or Universal Type Server™, as long as you don’t exceed the total number of users allowed by your license. Your license will need to cover the number of users able to actively use the fonts at one time, not just the single server.]

7. Except as may be otherwise expressly permitted herein, you may not alter or copy the Font Software or the designs embodied therein in any manner whatsoever. Reformatting the Font Software into other formats for use in other operating systems is expressly prohibited. Upon payment of an additional fee and a separate written agreement Schwartzco may, if so agreed, provide the Font Software in alternate and/or additional font formats, contact Schwartzco for a quotation. Altering or amending the embedding bits characteristics of the Font Software is expressly prohibited. The Font Software may not be used to create or distribute any electronic document in which the Font Software or any part thereof, is embedded in a manner or format that permits editing, alterations, enhancements, or modifications by the recipient of such document. You may not knowingly transmit any electronic document or the Font Software to any party that intends or is likely to “hack,” edit, alter, enhance, or otherwise modify the Font Software or remove the Font Software from any document.
[What this paragraph means: You will need written permission from us before making any kind of modifications to a font which you have licensed from us, including renaming the font or converting it into a different format, in part because we aren’t able to support fonts we haven’t built and tested ourselves. Please contact us for more information.]

8. You may make one (1) back-up copy of Font Software for archival purposes only, and you agree to retain exclusive custody and control over any such copy. Upon termination of the Agreement, you must destroy the original and any and all copies of the Font Software. The unauthorized sharing, lending, renting, sale, or other unauthorized use or misuse of the back-up copy is a material breach of this Agreement and will result in the immediate termination of this License.
[What this paragraph means: You may make a copy of the font files for backup purposes, but you may not give or lend copies to your friends, family, clients or especially to strangers.]

9. If no other option exists, you may take a digitized copy of the Font Software used for a particular document, or Font Software embedded in an electronic document that is sent to a commercial printer or service bureau for use by the printer or service bureau for preparing the document provided that the printer or service bureau represents that it shall destroy any and all copies of the Font Software upon completion of its work. Notwithstanding, you agree that the transmission of a “print/preview” PDF document is the first and preferred method of transmitting such documents to a service bureau or printer.
[What this paragraph means: If making a PDF is not an option, you may deliver a copy of the fonts to a service bureau or printer for final output. The service bureau must destroy the fonts when they are finished with the job.]

10. The designs embodied and the Font Software and the Font Software and any trademarks associated therewith are the exclusive property of Schwartzco and their designers, where applicable and are protected by the copyright and other intellectual property laws of the United States, by the copyright and design laws of other nations, and by other international treaties. Any copies that you are expressly permitted to make pursuant to the Agreement must contain the same copyright, trademark, and other proprietary notices that appear on or in the Font Software.
[What this paragraph means: This license grants you the right to use our fonts, but ownership of the fonts (both the software describing the design and the design itself) belongs to us.]

11. You agree not to create, assist in and/or cause the creation of modifications or additions to the Fonts or Font Software, including, but not limited to, creating additional weights; creating additional or deleting existing characters; modifying existing characters; modifying font spacing and kerning; or converting fonts to an alternate digital format, modify, adapt, translate, reverse engineer, decompile, disassemble, alter, or otherwise attempt to discover the source code of the Font Software without first obtaining written permission from Schwartzco. In the event that permission is given to you, any and all modifications and additions shall become and shall remain the sole and exclusive property of Schwartzco and you may not sell, lend or otherwise transmit any modifications or additions to the Font Software to any third party. Other jurisdictions may provide for additional rights, and if applicable, you may reverse engineer or decompile the Font Software only to the extent that sufficient information is not available for the purpose of creating an interoperable software program (but only for such purpose and only to the extent that sufficient information is not provided by Schwartzco upon written request). All trademarks shall be used in accordance with accepted trademark practice, including identification of the trademark owner’s name. Use of the trademarks associated with the Font Software inures solely to the benefit of Schwartzco.
[What this paragraph means: You will need written permission from us before making any kind of modifications or additions to a font which you have licensed from us, or hiring anyone else to do so. Please contact us for more information.]

12. Use of Schwartzco Font Software in the following circumstances and/or applications is NOT permitted without first obtaining the appropriate licensing upgrade.

a) ALPHABET OR LETTERFORM-RELATED PRODUCTS
FOR RESALE OR LETTERFORM CREATION PRODUCTS OR DEVICES;
b) EMBEDDING IN ELECTRONIC DEVICES; ALL GAMING USES AND/OR DEVICES;
c) EMBEDDING IN SOFTWARE;
d) STORING AND/OR SERVING THE FONT SOFTWARE FOR THE PURPOSES OF MAKING THE FONT SOFTWARE
AVAILABLE VIA THE INTERNET USING FONT REPLACEMENT TECHNOLOGIES.

i) Letterform or Alphabet Products include, but are not limited to, signage and/or scrapbooking uses involving reproductions of individual letterforms, use in the creation of signage or numbering products, rubber stamps, die-cut products, stencil products, tattoo, flash, or adhesive sticker alphabet products or any other product containing any image of or derived from the design of the Font embodied in the Font Software of which any likeness of the alphabet can be reproduced.

ii) Embedding of the Fonts in a print/preview format is permitted. Notwithstanding, embedding or other use of the Fonts or the outlines thereof in any method which permits the extraction of the Font Software of the designs embodied therein is expressly prohibited. Any such use requires the express written permission of Schwartzco and may or may not require the purchase of a license upgrade at the sole discretion of Schwartzco.

iii) In the event any dingbats or other art forms are part of the Font Software, use of the artwork is further restricted. You may use the artwork, drawings and/or dingbats on goods for sale, in logo design, retail packaging or in point of sale uses only after the purchase of a license upgrade.

In order to obtain a license upgrade, you must contact us for more information. If you are unsure whether your use of the Font Software is specifically permitted under this Agreement, contact us.
[What this paragraph means: Certain uses, such as letterform-related products or embedding in software, require a license upgrade. Please contact us for more information.]

13. Embedded Electronic Devices includes the use of the Font Software for any on-screen display or on an electronic device outside a single location. For example, and not by way of limitation, such electronic devices include a kiosk, gaming devices, embroidery or sewing machines game playing or gambling devices, irrespective of whether the showing or creation of copies of the design embodied in the Font Software is created by use of the software or as an image of the design in tiff, gif or other format.
[What this paragraph means: Embedding fonts in a standalone electronic device like an arcade game or information kiosk will require a license upgrade. Please contact us for more information.]

14. Schwartzco Font Software is licensed for use by a specified number of users. Use of the Font Software in more than one geographic location or by means of server or central CPU outside of the terms of your license is permitted provided the each user or potential user is licensed. License upgrades may be purchased from us.
[What this paragraph means: One company with many locations or remote workers may purchase a single license to cover all users at all locations, as long as the license is large enough to cover everyone who will potentially be using the fonts, regardless of whether they will be using them simultaneously.]

15. Except as may be otherwise expressly provided for herein, you expressly agree not to rent, lease, sublicense, give, lend, or further distribute the Font Software. You may transfer all your rights under this Agreement another person or entity provided that (i) the transferee accepts and agrees to be bound by all the terms and conditions of this Agreement, and (ii) you destroy all copies of the Font Software, including all copies stored in the memory of a hardware device.
[What this paragraph means: You may not give or lend copies of the font files to anyone else, unless you transfer the license to the third party (along with a copy of this EULA and all other documentation that may have been included with the fonts) and destroy all copies of the font files in your possession, including backups.]

16. Schwartzco warrants that the Font Software will perform substantially in accordance with its documentation for ninety (90) days following delivery of the Font Software. To make a warranty claim, you must either return the Font Software to the location from which you obtained it together with a copy of your sales receipt or, if acquired on-line, contact the on-line provider with sufficient information regarding your acquisition of the Font Software to permit the confirmation of the effective date of this License. Schwartzco, Inc. and Schwartzco hereby EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS AND IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Schwartzco DOES NOT WARRANT THAT THE OPERATION OF THE FONT SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT THE FONT SOFTWARE IS WITHOUT DEFECTS. UNDER NO CIRCUMSTANCES SHALL Schwartzco BE LIABLE TO YOU OR ANY OTHER PARTY, WHETHER IN CONTRACT OR TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, FOR ANY SPECIAL, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING LOST PROFITS, SAVINGS OR BUSINESS INTERRUPTION AS A RESULT OF THE USE OF THE FONT SOFTWARE EVEN IF NOTIFIED IN ADVANCE OF SUCH POSSIBILITY. You hereby agree that your entire, exclusive, and cumulative liability and remedy shall be limited to the purchase price of this Font Software License. Under no circumstances shall Schwartzco, Inc.‘s or Schwartzco’s liability to you exceed either the refunding of the cost of the Font Software License or replacement of the Font Software either of which shall be at Schwartzco’s sole discretion.
[What this paragraph means: We warrant that the fonts will perform as promised in the documentation, and will provide technical support within a reasonable timeframe, to the best of our ability. In the event of a refund, we cannot refund more than the purchase price for the license, and all copies of the fonts in your possession must be destroyed.]

17. OTHER LAW – CONSUMERS ONLY. Some jurisdictions do not allow the exclusion or limitation of incidental, consequential or special damages, implied warranties or implied warranties as they relate to sales to consumers. ANY IMPLIED WARRANTY OR OTHER RIGHT CREATED BY LAW IS ONLY EFFECTIVE FOR THE NINETY (90) DAY WARRANTY PERIOD. THERE ARE NO WARRANTIES OR CONDITIONS OF ANY KIND AFTER THE NINETY (90) DAY WARRANTY PERIOD. To the extent permissible by law, you agree that all implied warranties are not to be effective for more than thirty (30) days.
[What this paragraph means: This paragraph is required by law and simply means that any warranty (explicit or implied) is limited.]

18. You expressly agree that this Agreement shall be governed by the laws of the State of New York, U.S.A., as they apply to contracts entered into and wholly performed therein and without respect to its conflict of laws provisions or the conflict of laws provisions of any other jurisdiction. You expressly submit to the personal jurisdiction of the state and federal courts in the State of New York, USA, agree to waive any defenses arising out of the selection of jurisdiction or venue and further agree to service of process by mail. You hereby expressly agree that the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded.
[What this paragraph means: Our central office is in New York City, so this agreement is governed by the laws of New York State.]

19. You acknowledge that you have read and understand this Agreement and that by using the software you agree to be bound by its terms and conditions. You further agree that it is the complete and exclusive statement of the agreement between Schwartzco and you which supersedes any proposal or prior agreement, oral or written, and any other communications relating to the subject matter of this Agreement. No variation of the terms of this Agreement or any different terms will be enforceable in the absence of an express written amendment, or consent, including a written express waiver of the affected terms of this Agreement. If any provision of this Agreement is declared by a court of competent jurisdiction to be invalid, void or unenforceable, the remaining provisions of this Agreement shall continue in full force and effect, and the invalid provision shall be replaced by Schwartzco with a provision that effects the intent of the invalid provision.
[What this paragraph means: Again, please read this document carefully, because you agree to its terms by installing the font software.]

20. Schwartzco expressly reserves the right to amend or modify its License Agreements at any time and without prior notification.
[What this paragraph means: The terms of the EULA may change in the future without advance notice.]

21. The Agreement shall automatically terminate in the event you or any authorized user breaches any term or condition set forth herein. Notwithstanding any termination of this License, Schwartzco expressly reserves any and all other rights and remedies under equity or law. The Agreement may only be modified in a writing signed by an authorized officer of Schwartzco.
[What this paragraph means: If any of the terms in this agreement are broken, the license is no longer valid. The EULA applied to an existing font license is not a moving target, however: if we modify it, we are required to notify you in writing.]

22. You agree to be responsible for compliance with all laws, foreign and domestic relating to the control of exports or the transfer of technology. If you are purchasing this License for government use, or under a government contract, you agree to familiarize yourself with and follow any applicable rules and regulations relating to the purchase of a license to use software and the actual use thereof.
[What this paragraph means: You agree to follow the law and other applicable rules in your use of this font license.]

All inquiries and arrangements for returns, if any, may be sent via e-mail to info@christianschwartz.com. The Schwartzco website is located at www.christianschwartz.com

v090815

[The “What this paragraph means” notes are included for reference only, and are not part of the EULA.]